Source: Leichtman Research Group (LRG)
Notes: Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device (such as Roku or Apple TV), continuing a climb from 49% last year and 44% the year prior, according to LRG. The study also finds that 29% of US adults watch video on connected TVs at least weekly, up from 24% last year, and that 52% of households have a subscription video-on-demand (SVOD) service from one of the major providers, a figure considerably higher than Nielsen’s 42% estimate in February.
Related: Connected TV Owners’ Interest in TV Commerce Activities
About the Data: The LRG results are based on a telephone survey of 1,215 adults age 18+ (including 185 cell phone calls) from throughout the continental US. The survey was conducted in April 2015. The random sample of respondents was distributed and weighted to best reflect the demographic and geographic make-up of the US. The overall sample has a statistical margin of error of +/- 2.8%.
