Online Media Employment Up 15% in One Year

June 5, 2007

This article is included in these additional categories:

Magazines | Newspapers | Radio | Television

Internet media employment – 40,100 in April – is still below its pre-bubble high of 51,300 in July 2000 but significantly up (45.7%) from the post-bubble low of 28,200 in December 2003, according to the Ad Age DataCenter, which analyzed Bureau of Labor Statistics data.

In the 12 months ended March 2007, U.S. media companies added 5,000 jobs, according to the AdAge analysis:

  • Internet media added 5,300 jobs, a 15.8% increase.
  • TV added 4,300, up 2%
  • Radio added 3,100, up 2.8%
  • Magazines added 2,100, up 1.5%
  • Newspapers cut 9,800 jobs, down 2.7%

US internet media jobs account for 4.4% of all US media jobs; the peak was 5.2%, in 2000.

The internet media numbers exclude search-engine firms and web-related employment at traditional media firms.

Overall, advertising, marketing services and media firms employed 1,612,400 people in the US in March 2007 – up 1.3%, or 21,100 jobs, from March 2006. Total job growth in the US was 1.5% for the same period.

More data available in this spreadsheet from AdAge.

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