Note: Rankings based on market share of US visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, SciFi, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1), excluding sports networks, for the week ended August 30, 2008 (Sunday?to Saturday), from the Hitwise?sample of 10 million US Internet users.

Consumers Express Preference for Contextually Relevant Ads
Contextually relevant ads are generally perceived to be less of a privacy concern than ads based on online behavior.