Smart TVs Now in Almost 1 in 5 Households

November 2, 2015

This article is included in these additional categories:

Non-mobile Connected Devices | Television | Video

Nielsen-Top-US-Markets-by-Smart-TV-Penetration-Oct2015Source: Nielsen [download page]

    Notes: Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of US households have a smart TV as of September, reports Nielsen in a new study, up from 15% in November 2014. Washington, DC (26%) ranks as the market with the broadest smart TV penetration and the largest absolute year-over-year gain (11% points). Smart TV ownership is also high in Houston (24%) and New York (24%) among others, per the report.

      Related: Majority of US Households Now Have a TV Connected to the Internet

      Chart-Library-Ad-1

      Explore More Articles.

      Which Skills Are Important in RevOps?

      Which Skills Are Important in RevOps?

      9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This