Pay TV Subscribers’ Use of TV Everywhere, by Offering

December 21, 2015

This article is included in these additional categories:

Broadcast & Cable | Social TV & Multi-Screening | Television

GfK-Monthly-TVE-Use-by-Offering-Dec2015Source: GfK

    Notes: A slight majority – 53% – of consumers (aged 13-64) living in pay-TV households have used TV Everywhere (TVE) to watch programs on a computer, mobile device or TV set, reports GfK, with this being up from 43% in 2012. Not surprisingly, use of TVE services is higher among Gen Y (13-35) than other generations, with usage slightly higher for TV network services than signal provider offerings.

    Interestingly, despite the rise in monthly use of TVE offerings (which are attributed to greater viewing on mobile apps), only one-quarter of consumers surveyed reported having heard of the term “TV Everywhere.”

      Related: Which Devices Are TVE Viewers Using to Access Content?


      Explore More Articles.

      Marketing Charts Logo

      Stay on the cutting edge of marketing.

      Sign up for our free newsletter.

      You have Successfully Subscribed!

      Pin It on Pinterest

      Share This