Source: Adobe Digital Index (ADI)
Notes: After growing incrementally for 3 consecutive quarters, TV Everywhere penetration among active pay-TV viewers jumped in Q4 to 17.4%, per Adobe Digital Index, representing 22% quarter-over-quarter growth and a 36% year-over-year increase. The share of authentications has shifted towards TV-connected devices, per the report, with these devices representing 21% share of authentications in Q4, up from 16% a year earlier. Despite a 9-point decline over that period, iOS devices to continue to account for the largest share (36%) of authentications.
About the Data: The data is based on 3.6 billion TV Everywhere authentications from October 2014 through December 2015 spanning 300+ different sites and apps acting as access points for TV Everywhere.