Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Explore More Articles.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
They each lead all others in one metric.
Marketers are still trying to get a handle on real-time availability of insights.
Skepticism is highest among the youngest adults.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Gen Z wants discounts on necessary products from trustworthy brands.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Adults will spend more time listening to digital audio than watching subscription OTT video.
Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.
The most significant challenge faced by B2B professionals implementing a new CRM is training time.