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Most TV/video buyers consider CTV a “must-have” and say that creator-driven video can be premium.
Microsoft is the most valuable B2B brand in the world, while Deloitte is the strongest.
Fewer than half of CX practitioners rate the technology that supports their organizations’ CX efforts as strong.
Data quality and accuracy are key concerns for the B2B marketers surveyed, even more so than privacy and compliance.
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
It’s not just youngsters. Baby Boomers are also using multiple channels to research and make purchases.
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
Around 1 in 5 searches last year on Google led to a click on the top result.
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Another survey provides evidence of social media marketers’ shift to short-form video.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
The number of sales channels used across the buying journey has doubled since 2016.
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
The number of solutions in the martech landscape has climbed by another 11%.
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