Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
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The decline will be due to youth, as under 25s stay away from the platform.
Spending was up by 40.5% year-over-year to $1.8 billion.
The majority of influencers on TikTok and Instagram are female, while almost two-thirds on YouTube are male.
Sales professionals think marketing teams are targeting the wrong leads.
The most common action taken is to simply follow the brand.
Marketers consider the most critical feature of a marketing attribution platform to be easy setup and integration.
When people are looking to do something “mindless,” they turn first to social media.
Improving customer satisfaction is the most-cited high priority for CX leaders.
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
Retailers are looking to move beyond a reliance on Meta and Google.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Almost half of online shoppers say they shop via social media.
The average household buys 55 different FMCG brands a year.
25-34-year-olds are expected to spend the most, at almost $250 per person.
Misalignment between teams and poor communication bring down customer experience efforts.
Numerous changes are occurring in the podcast ad industry as it grows and matures.
Only half of cancelled events were replaced by virtual events.
Positive feelings about engaging with extended reality are stronger in emerging than higher-income countries.
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