Top 10 Cable TV Engagement, Week of Apr. 2-8, 2012

April 19, 2012

This article is included in these additional categories:

Broadcast & Cable

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

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Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined

Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.

Shopping Across Channels Is Now Entrenched Across Generations

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CMOs: Tenure Discussion Should be Nuanced

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B2B Buyers Report Evaluating More Brands During the Purchase Journey

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Retail Media Budgets Are Growing. Where Are Investments Coming From?

Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.

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How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

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Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

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Customer Marketing Is A Key Priority for B2B Marketers This Year

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Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

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Top 10 Cable TV Engagement, Week of Apr. 2-8, 2012

This article is included in these additional categories:

Broadcast & Cable

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Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined

Shopping Across Channels Is Now Entrenched Across Generations

CMOs: Tenure Discussion Should be Nuanced

How Important is The Top Search Result on Google?

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

2023 Started Off with Improved Podcast Ad Performance

B2B Buyers Report Evaluating More Brands During the Purchase Journey

Insights Professionals Take on More Roles, Report Greater Impact

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Customer Marketing Is A Key Priority for B2B Marketers This Year

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

Marketers Look to Improve Their Content Personalization Efforts

Gender, Age Skews in TV & Video Ads Are Global in Nature

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

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Top 10 Cable TV Engagement, Week of Apr. 2-8, 2012

This article is included in these additional categories: Broadcast & Cable

Become a smarter marketer.

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View our privacy policy here

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Pin It on Pinterest

This article is included in these additional categories:

Broadcast & Cable