Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).

3 Points About American Adults And Their Smartphones
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.