Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
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Improving lead quality helps to boost conversion rates, but so does improving pipeline analysis.
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
Contextually relevant ads are generally perceived to be less of a privacy concern than ads based on online behavior.
Social media is largely to blame for teenagers’ increased mental health struggles, adults say.
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
The top money-saving strategy used by consumers is to buy items on sale.
More will review after an excellent than terrible experience, but a significant portion will complain about the latter.
Users are highly satisfied with the quality and reliability of mobile shopping apps.
The focus has shifted from innovation and integration to growth and the customer experience.
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
Sure, home delivery and free shipping are important. What about website search tools?
The pandemic gave a big boost to our appetite for Entertainment content online.
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
US CPG sales grew by 8.4% last year.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
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