Majority of Pay-TV Subscribers Also Report Having Netflix Subscriptions

December 16, 2014

This article is included in these additional categories:

Boomers & Older | Pay-TV & Cord-Cutting | Television | Video | Youth & Gen X

PwC-Share-Pay-TV-Subscribers-With-Netflix-2014-2013-Dec2014Source: PricewaterhouseCoopers (PwC) [pdf]

Notes: Pay-TV, it seems, is no longer enough: roughly two-thirds of pay-TV subscribers between the ages of 18-49 also have Netflix subscriptions, according to a recent PwC survey, which notes that Netflix penetration among pay-TV subscribers isn’t confined to youth. In fact, almost 6 in 10 subscribers aged 50-59 double as Netflix subscribers, triple the share from last year. Overall, 65% of pay-TV subscribers surveyed have Netflix and 32% Amazon Prime, up from 41% and 18% last year, respectively. Interestingly, while the survey finds that cable subscription penetration rates have declined among youth, it also shows that 18-24-year-olds are more likely to subscribe than any other age group in the 25-59 range.

Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

About the Data: The data is based on an online survey fielded among 1,024 US consumers.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This