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Social media has in some cases become the equivalent to the office water cooler in the ’90s, where everyone would eagerly gather around and discuss the latest episode of Seinfeld. Indeed, almost three-quarters (73%) of social network users say they engage with TV-related content on social platforms, per a report [download page] from TDG.

TDG surveyed almost 2,000 US adult broadband users who use social media and found that 43% tend to interact with humorous content that makes fun of shows using mashup videos and memes. Another 38% of respondents say they view animated GIFs.

Social media users also go beyond humor and sharing GIFs, with nearly 4 in 10 (39%) reporting that they head to use social networks to view recap videos or articles, while others prefer actor-related content (27%), post-episode content (26%) and pre-episode content (20%).

US adults are not only chatting about TV content on social media, but also being influencing by the wider discussion. Previous research has indicated that conversations, or buzz, about TV programs on social media platforms such as Facebook and Twitter, inspires many social media users to watch a show.

The time spent viewing traditional TV has dropped in recent years as streaming services have become mainstream, giving viewers more variety and flexibility as to how, when and where they view shows. Despite all this, people still prefer to share their viewing experience. And even if the water cooler has gone by the wayside, viewers have found a larger place to discuss their favorite shows.

About the Data: Findings are based on a survey of 1,942 US adult broadband users who also use social networks.

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