US Ad Spend Growth Forecast in 2014, by Medium

June 17, 2014

This article is included in these additional categories:

Magazines | Newspapers | Out-of-Home | Radio | Spending & Spenders | TV Advertising


    Source: MAGNA GLOBAL

      Notes: Digital media advertising grew to be larger than national TV ad spend last year, per MAGNA GLOBAL, supporting a recent report from the IAB, which reached the same conclusion. Digital will again be the fastest-growing advertising medium this year, forecast for 14.4% growth, with TV (+8.3%) also set for a big increase due to the mid-term elections, the Winter Olympics, and the World Cup. By 2018, MAGNA GLOBAL expects digital media to surpass total TV ad sales, a view not shared by PricewaterhouseCoopers in a recent forecast of its own.

        Related: US Advertising Market Sizes by Medium, 2018 v. 2013


        Explore More Articles.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This