Source: MAGNA GLOBAL
Notes: Digital media advertising grew to be larger than national TV ad spend last year, per MAGNA GLOBAL, supporting a recent report from the IAB, which reached the same conclusion. Digital will again be the fastest-growing advertising medium this year, forecast for 14.4% growth, with TV (+8.3%) also set for a big increase due to the mid-term elections, the Winter Olympics, and the World Cup. By 2018, MAGNA GLOBAL expects digital media to surpass total TV ad sales, a view not shared by PricewaterhouseCoopers in a recent forecast of its own.
Related: US Advertising Market Sizes by Medium, 2018 v. 2013