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MAGNAGLOBAL-US-Ad-Spend-Growth-in-2015-Aug2014Source: MAGNA GLOBAL

    Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales are predicted to grow by 15.7%, fueled by social media (+32%) and video (+31%). Meanwhile, this year’s ad revenue growth forecast has been downgraded from the prior forecast of 6% to 5.1%, due in part to macro-economic conditions and to lower incremental P&O spending estimates.

      Related: [Debrief] TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

        About the Data: MAGNA GLOBAL Advertising Forecasts are based on independent research that examines media owners’ revenue trends as well as macro-economic data. They are updated on quarterly basis.

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