Source: Kantar Media
Notes: Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q2, a similar result to Q1, as 15 of the 22 measured media types monitored saw lower spending. Among traditional media, radio and out-of-home had relatively strong quarters, while print continued its decline. Kantar provides explanations for several of the results:
About the Data: Kantar’s full explanation of its methodology can be found at the link above.
Topics: Advertising Trends, Cable, Display & Rich Media, Food & Restaurants, Free-Standing Inserts & Circulars, Magazines, Network, Newspapers, Out-of-Home, Paid Search, Pharma & Healthcare, Radio, Spending & Spenders, Television, Traditional, Travel & Hospitality, TV Advertising
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