Smartphone penetration climbed to 57% of the US mobile market during the 3-month period ending in February 2013, according to the latest data from comScore MobiLens. That’s up close to 4% from the 3-month period ending in January, and more than 28% year-over-year. For the second consecutive month, Google’s leading share of the smartphone market dipped, as Apple continued to make gains.
While Google remained the top smartphone platform, its market share dropped 2% points compared to the 3-month period ending in November 2012, falling to 51.7%. Conversely, Apple’s market share jumped 3.9% points, to 38.9%. That leaves the two leading platforms separated by slightly less than 13% points in market share. In the 3-month period ending in February 2012, the gap was about 20% points, with Google in the lead at 50.1% share, and Apple trailing at 30.2% share.
Looking at the top smartphone manufacturers, Apple remained in the lead, according to the latest data, followed by Samsung (+1% point to 21.3% share), HTC (-1.7% points to 9.3% share), Motorola (-1.1% points to 8.4% share) and LG (-0.2% points to 6.8%).
About the Data: MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
