Consumer Satisfaction With the In-Store Shopping Experience

September 14, 2015

This article is included in these additional categories:

Promotions, Coupons & Co-op | Retail & E-Commerce

Source: Zebra Technologies [pdf]

Notes: About three-quarters of the almost 2,000 shoppers surveyed around the world by Zebra Technologies are at least somewhat satisfied with shopping in stores, per a recent study. But satisfaction rates are lower for product prices (58%) and the availability of coupons, special offers and discounts (51%). The study results indicate that product availability is the top aspect of the in-store experience that influences greater spending, while the most compelling reason for shopping in-store is to browse or experience the physical product.

Related: Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spot

About the Data: The Zebra Technology survey was conducted from January 6-February 18 2015 by Research Now, in the following countries: United States (588), Canada (137), Singapore (105), Australia (114), UK (167), Italy (119), Spain (125), France (146), Germany (125), China (118), Japan (112), and Thailand (99).

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