This month’s quick-hit set of top charts includes the following topics: what consumers want from brands; the power of word-of-mouth; brand marketing on Instagram; primetime TV audience trends; why consumers go online; the CFO view of marketing; data-driven spending trends; conversion rate optimization methods; and shopping cart abandonment.
Young Adults’ TikTok Engagement Grows
Notably, 18-29-year-olds are as likely to support as to oppose a US government ban of TikTok.