Source: Brand Keys
Notes: Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for 721 brands across 65 categories. Those brands were among the ones most likely to meet consumer expectations for their respective categories, with Amazon edging Apple in the tablets category, and Apple topping Samsung in the smartphone category. Of the top 20, just one (Dunkin’ Donuts) is not a tech-oriented company.
Related: How US Consumers Define Brand Loyalty ”“ and What Drives It
About the Data: The Loyalty Leaders analysis was conducted in September 2014 and includes assessments from 43,238 consumers, 18 to 65 years of age, drawn from the 9 US Census Regions, who self-selected the categories in which they are consumers, and the brands for which they are customers. Three-quarters were interviewed by phone, 20% via face-to-face interviews (to account for cell phone-only consumers), and the remaining consumers assessed categories and brands online. Loyalty Leader assessments examine 65 categories and 721 brands.
