Traditional Marketing Tools Influence Millennials’ CPG Brand Decisions

May 2, 2014

IRi-Influencers-CPG-Brand-Decisions-May2014

    Source: IRi [Login page]

      Notes: Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%) and to report that smartphone apps featuring deals are a very strong influence on their brand decisions (25% vs. 7%), according to a new report from IRI. But while Millennials are clearly skilled at using their smartphones to save money, it turns out that they’re also more likely to have their brand decisions influenced by traditional tools such as in-store circulars and promotions. Separately, IRI’s Shopper Sentiment Index in Q1 jumped to its highest level since inception.

        Related: Consumers Still Rely More on Traditional Tools For CPG Brand Decisions

        Chart-Library-Ad-1

        Explore More Articles.

        Which Skills Are Important in RevOps?

        Which Skills Are Important in RevOps?

        9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

        Marketing Charts Logo

        Stay on the cutting edge of marketing.

        Sign up for our free newsletter.

        You have Successfully Subscribed!

        Pin It on Pinterest

        Share This