Weekend Reading 2/6/15

February 6, 2015

CallidusCloud-Marketing-Sales-Alignment-Feb2015Most marketers and salespeople feel that their teams are “somewhat aligned,” with fewer than 1 in 5 believing that they are “fully aligned,” according to recent survey results from CallidusCloud. Separate results from the study indicate that just 35% of marketers and 39% of salespeople believe that lead data is fully shared between sales and marketing. Previous research has found only 1 in 2 companies reporting that marketing and sales have a formal definition of a qualified lead.

In other research data:

  • More than 6 in 10 marketers surveyed by RSW/US [pdf] expect to consolidate into fewer agencies over the next 1-2 years rather than add more specialty agencies to their roster. Not surprisingly, 79% of agencies surveyed feel that the business of advertising has become more competitive over the past 3-4 years.
  • Some 63% of marketers plan to increase their spending on native advertising over the coming year, reveals an ANA survey of 129 client-marketers. Native ads still account for a fractional share of advertising budgets for most, though: roughly two-thirds say they devote 5% or less to native ads.
  • US consumers spend an average of $109 per year on music, reports Nielsen. How is that money divvied up? The largest share – 35% – goes to buying admission to live music concerts, with physical sales (CDs – 12%; vinyl records and cassettes; 2.5%) capturing 14.5% share. Digital sales, meanwhile, account for 18% share of spending, broken into buying digital tracks (8%) and digital albums (7%) and paying for online music streaming services (3%).
  • Slightly more than 6 in 10 US consumers would stop shopping at a retailer after a poor gift return experience, finds a LoyaltyOne survey. The return experience can turn into a positive for a retailer, though: almost 8 in 10 reported that a positive experience returning a gift to a store that they rarely visit would influence them to shop more often at that retailer.
Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This