Worldwide mobile device sales to end users totaled 325.6 million units in the second quarter of 2010, a 13.8% increase from the same period in 2009, according to Gartner.
Smartphone sales to end users accounted for 19% of worldwide mobile device sales – or? 61.6 million units -? a 50.5% increase from the same period in 2009.
Average Selling Price Drop
Although the mobile communication devices market showed double-digit growth this quarter, the study also noted that average selling prices were lower than expected and margins fell. The reasons for this, it concluded, included a stronger dollar, a depreciating euro, and intense competition.
Nokia, Samsung, RIM and Apple held the greatest market share, Gartner found.? For Q2, Nokia’s mobile device sales to end users reached 111.5 million units and a share of 34.2%.
Samsung sold 65.3 million devices for a 20.1% market share.
Research In Motion’s mobile device sales to end users reached 11.2 million units in the second quarter of 2010, confirming RIM’s position as the fourth largest brand with a share of 3.4% this quarter.
Apple’s mobile device sales reached 8.7 million units or a 2.7% share of the overall mobile device market, but a 14.2% of the smartphone market.
The report also chronicled the ongoing rise of the Android OS platform. It overtook Apple’s iPhone OS to become the third-most-popular OS in the world as well as RIM’s OS in the U.S. to become the No. 1 smartphone OS there.