LGBT More Economically Optimistic

January 20, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Data-driven | Financial Services | LGBTQ | Uncategorized | Women

harris-lgbt-2011-expectations-jan11.gifThree-quarters (74%) of all Americans believe the economy will improve or remain the same this year, however four in 10 lesbian, gay, bisexual and/or transgender (LGBT) (35%) expect the 2011 economy to improve, while that optimistic attitude is held by only 29% of heterosexual adults, according to a new survey conducted by Harris Interactive and Witeck-Combs Communications.

LGBT More Likely to Expect Status Quo, Less Likely to Expect Worsening

An even higher percentage of gays and lesbians (39%) expect economic improvement this year. Comparing LGBT economic expectations to those of heterosexuals, LGBT adults are also more likely to say the economy will stay the same (49%) than heterosexuals (44%).
However, heterosexuals are 59% more likely to expect the economy to worsen in the next 12 months (27%) than LGBT adults (17%). Total respondent results skew closely to heterosexual results.

LGBT Have Higher Levels of Financial Security

harris-financial-security-jan-2011.JPGIn addition, when asked about their own financial security compared to last year, 30% of gay and lesbian adults and 27% of LGBT adults agree overall they feel more secure, while the same can be said of just 19% of heterosexual adults or total adults.

Interestingly, percentages of respondents saying they are much more secure this year than last are almost identical across all respondent demographics. The big difference comes in percentages saying they are somewhat more secure (26% GL, 22% LGBT, 14% heterosexual and total).

LGBT are also more likely to say they feel the same level of security than last year (42%), compared to gay/lesbian (38%) and heterosexual/total (36% each).

Furthermore, LGBT (28%) and gay/lesbian (31%) respondents are much less likely to report feeling less financially secure than heterosexuals (44%) or total respondents (42%).

Americans Optimistic for 2011

Americans enter the new year with considerably more optimism than pessimism about what it may bring, according to results of a recent Gallup poll. Fifty-eight percent of respondents say 2011 will be better than 2010, 20% say 2011 will be worse, and 21% say it will be the same.

A majority of both optimists and pessimists are hedging their bets in their predictions for this year, however. The substantial majority of optimists say things will be “a little” better (45%) rather than “a lot” better (13%), and pessimists are more likely to say things will be a little worse (14%) rather than a lot worse (6%).

About the Data: This survey of 2,519 U.S. adults (ages 18 and older), of whom 312 self-identified as lesbian, gay, bisexual and/or transgender (LGBT), was conducted online between December 6 and December 13, 2010, by Harris Interactive, a global market research and consulting firm, in conjunction with Witeck-Combs Communications, Inc.,

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