‘Behind the Curve:’ Week Ending Jan. 21, 2010

January 21, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Automotive | Brand Metrics | Broadcast & Cable | Creative & Formats | Data-driven | Financial Services | Media & Entertainment | Mobile Phone | Paid Search | PR | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Staffing | Technology | Telecom | Uncategorized | Videogames

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Carriers, Advertising, and Niches Are the Future of Location-Based Revenues

Google Shake-Up Is Effort to Revive Start-Up Spark

Ad Spend on Mobile Games to Reach Nearly $900 million Globally by 2015

Mobile E-commerce Investments to Pay Off in 2011

In France Internet Users Spent Over 4 Hours on Social Networking Sites

Ethical Use of Affiliate Marketing

January New-Vehicle Retail Sales Set Tone for Continued Recovery

Esquire AR Cover Lets Readers Interact with Brooklyn Decker

No Shift Toward Gun Control

Comcast Free to Move Forward with NBCU Merger

Vaccine-Autism Link: Sound Science or Fraud?

Worldwide, 40% are Employed Full-time for Employer

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What’s the Outlook for Media Budgets Next Year?

There’s strong positive momentum for online video ad spending, with social media also forecast for increases.

Most Enterprise Marketers Are Using AI in Their Email Campaigns

AI is being heralded for its potential use in content personalization.

Marketplaces Gain Foothold with US B2B Buyers

Marketplaces are a highly used channel by buyers for both product discovery and purchasing.

US Digital Ad Spend Growth Forecast to Slow This Year

Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.

Did Marketers Follow Through on Their Media Budget Plans for This Year?

Certainly not for the metaverse.

Utilization of MarTech Stack Capabilities Drops Again

The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.

YouTube Continues to Have Strong Appeal with Teens

YouTube is favored more by teen boys than girls, with the opposite true of TikTok.

These Industries Are Expected to Be the Biggest Spenders on Ads Next Year

The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.

Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

Some 84% believe that every aspect of the customer journey can and should tell the brand story.

Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving

The ability to integrate with digital campaigns is one of the leading advantages of direct mail.

Consumers Are Wary of Greater AI Use by Brands and Advertisers

Consumers would distrust rather than trust TV ads more if they made wider use of AI.

Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year

Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

What Are the Most Important Features of a Social Media Platform for Marketing and Advertising?

Community engagement and interaction features are important to marketers.

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

Exclusive Content Proves A Big Draw for SVOD Subscriptions

SVOD is a more preferred source of entertainment than live TV among the US adult population.

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