‘Behind the Curve:’ Week Ending March 11, 2011

March 11, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Automotive | Brand Metrics | Business of Marketing | Connected Device Comparisons | Data-driven | Financial Services | Government & Politics | Local & Directories / Small Biz | Media & Entertainment | Mobile Phone | Pharma & Healthcare | PR | Promotions, Coupons & Co-op | Regulatory | Retail & E-Commerce | Social Media | Technology | Telecom | Uncategorized | Youth & Gen X

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Mobile App Downloads Approached 8 B in 2010

Netflix Not Threatened by Warner-Facebook Pact

Start-ups in a Rush to Bring Chat Room to Smartphones

Where The Millennials Are

Apple to Take 78% of Global Tablet Market Share in 2011

A Tale of Two Capital Markets

Auto Insurance, Aggregator Sites Draw Visitors

The SXSW Economy

Interactive Ad Technologies That Can Read Our Moods

Kroger Asks Shoppers for Videos

How to Slow or Pay for the Increasing Costs of Social Security and Medicare?

Retail Sales Keep Climbing in Feb.

Most Favor Govt. Role in Reducing Childhood Obesity

Become a smarter marketer.

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Consumers Say Loyalty Programs Impact Customer Retention

Nine in 10 adults report having earned or redeemed a reward in the past 6 months.

Faced with Rising Costs, What Do Consumers Around the World Cut Back on First?

Eating out is the first casualty of cost-cutting.

The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?

Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.

Back to Class Spending Expected to Reach Record High This Year

Tech spending is expected to decrease for back-to-school but increase for back-to-college.

Most Americans Recognize Familiar Songs in Ads

About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.

Americans Are Generally OK with Companies Marketing Around Holidays, with Some Exceptions

Few adults believe it’s appropriate for companies to market products tied to Juneteenth.

Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision

Buyers want vendor websites to provide easy access to content that speaks directly to their company.

Which Data Capabilities Are Still Out of Reach for Marketers?

Marketers are still trying to get a handle on real-time availability of insights.

How Can LGBTQ+ Inclusion Be Improved in Media and Advertising?

The LGBTQ+ community in the US believes that advertising is most inclusive for gay and lesbian identities, and least inclusive for transgender men and women.

Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims

Skepticism is highest among the youngest adults.

Smart TV Penetration Continues to Grow

Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.

US Online and Traditional Media Advertising Outlook, 2022-2026

A comprehensive look at 10 advertising markets in the US, including some milestones to come.

1 in 3 Marketers Say They’re Not Currently Using Enough Channels

The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.

Older Women Don’t Feel Positively Represented in Advertising

Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.

Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels

1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.

Here’s What Motivates Gen Zers to Engage with New Brands on Social

Gen Z wants discounts on necessary products from trustworthy brands.

Marketers Look to Use Machine Learning to Aid in Creative

Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.

The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels

Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.

Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year

Adults will spend more time listening to digital audio than watching subscription OTT video.

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