More of This Week’s Research for Marketers, Week Ending July 15, 2011

July 15, 2011

This article is included in these additional categories:

Analytics, Automated & MarTech | Asia-Pacific | Brand Metrics | Data-driven | Europe & Middle East | Financial Services | Local & Directories / Small Biz | Media & Entertainment | Mobile Phone | PR | Promotions, Coupons & Co-op | Retail & E-Commerce | Social Media | Technology | Telecom | Uncategorized

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Gartner Says Worldwide PC Shipments Increase 2.3%

‘Pluses’ to Google’s New Social Networking Site

Mobile Cloud Enterprise Revenues to Reach $39B

Smartphone Penetration in Asia Set to Boom

It’s Getting Close to the Time the NFL Threw Advertisers a Hail Mary…

Rihanna Becomes New Queen of Facebook

Americans Exercise Less than Before Financial Crisis

Urban Chinese Elite Embraces Mobile Marketing

Australian YouTube Viewers Average 70 Videos in May

The Mexican-American Boom: Births Overtake Immigration

71% Prefer Spending Cuts to Stimulus

Retail Container Traffic Remains Flat But Upturn is Expected

Less than Half of Americans Believe in Global Warming

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Customer Marketing Is A Key Priority for B2B Marketers This Year

Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.

Marketers Look to Improve Their Content Personalization Efforts

Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.

Gender, Age Skews in TV & Video Ads Are Global in Nature

In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.

Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery

A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.

So How Many Millennials Are There in the US, Anyway? (Updated)

There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.

More B2B Buyers Turn to Social Media, Mobile Apps to Research Suppliers

The number of sales channels used across the buying journey has doubled since 2016.

4 Points About Marketing-Sales Alignment

While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.