Low Price Top Tablet Feature

July 26, 2011

retrevo-tablet-features-influencing-purchase-jul11.gifAlmost half (48%) of US online consumers say that low price is the most important feature in the next tablet computer they buy, according to a June 2011 study from Retrevo. This makes low price 71% more popular than the number two-ranked feature, high resolution display (28%).

In addition, low price is 140% more popular than the number three feature, better input features (20%).

Half of Tablet Purchases Planned for iPad

retrevo-consumers-who-plan-to-purchase-tablet-jul11.gifHalf of survey respondents who plan to purchase a tablet computer say they intend to buy an iPad. This makes iPad more than twice as popular as its nearest competitor, an Android tablet. Nineteen percent mentioned more than one tablet choice, while a combined 10% plan to buy some other type of tablet.

Amazon Tablet Potential Taken Seriously

retrevo-tablet-manufacturers-july-2011.JPGWhen the study asked consumers which manufacturer they would most likely buy a tablet from, Amazon, which is said to be planning the release of an Android-based tablet as soon as fall 2011, was the prohibitive favorite with 55% saying they would likely to buy an Amazon tablet. Samsung and Dell tied for a distant second with 38% likely to buy a tablet from each manufacturer, a 31% smaller likelihood.
Motorola and HP/Palm tied for third with 31% likely to buy a tablet from each manufacturer, a 44% smaller likelihood, while fewer than one-quarter of consumers are likely to buy a tablet made by RIM or Barnes & Noble.

$250 Key Price Point for Android Tablet

retrevo-android-tablet-july-2011.JPGFour in five (79%) online consumers say they would consider buying an Android tablet with similar features to a base model $499 iPad if it cost less than $250. Almost half (48%) would consider Android if the tablet cost less than $300. That figure drops to about three in 10 (31%) once the theoretical Android tablet price rises to $400.

Pew: Hispanics, Wealthy Increase Tablet Ownership

Between November 2010 and May 2011, Pew Research Center data indicate the largest increases in tablet ownership have been among men when compared with women; Hispanic adults when compared with white and African-American adults; adults 18-29; those with some college or college degrees; and those reporting household incomes of $30,000 or more. Overall, the highest rates of tablet ownership are among Hispanic adults and those with household incomes of at least $75,000 annually.

About the Data: The data for this report came from a study of online individuals conducted exclusively for Retrevo in June 2011 by an independent panel. The sample size was more than 1,000 distributed across gender, age, income and location in the US.

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