More Social Media News and Research, August 4, 2011

August 4, 2011

appcelerator-social-network-planned-api-use-aug11.gifBelow are some links to recent research news, studies and lists regarding mobile technology that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Available since just more than a month ago and still only in a testing mode, the Google+ social network has already convinced some developers that it will eventually catch up with rival Facebook, reports CNET. The new quarterly survey of mobile application developers by Web development tool maker by Appcelerator and market research firm IDC found that two-thirds of the 1,621 respondents to the question “Can Google+ catch up to Facebook?” replied yes.

  • thrived in June 2011, totaling 146 million unique visitors, a 17.22% rise since last June, according to Compete.
  • Lady Gaga currently has the most global Twitter followers of any celebrity, roughly 12.2 million according to Famecount.
  • Hulu is turning toward original programming with its first long-form original show, “A Day in the Life” featuring documentary filmmaker Morgan Spurlock, SocialTimes reports.
  • On Tuesday, one of the most popular location-based social media services, Foursquare, flipped the switch on self-serve Pages for brands and organizations in an effort to tap into the demand that’s out there, says Econsultancy.
  • The White House has been hosting daily office hour on Twitter, where a senior staff member answers questions 140 characters at a time for about an hour, for a week now, and they’ve seen some massive success: nearly 22,000 people have started following them since they began, says
  • It seems a lot of of the not-so-happy buzz around the recent LinkedIn IPO was that the technology offering was steering investors away from clean or green technology, according to Social Media Explorer.
  • There are many different techniques to obtaining social media followers for your brand, but Sysomos advises the best approach is not to worry about it too much.
  • Companies increasingly are running online ads that focus less on pitching their products than promoting their Facebook pages and Twitter accounts, according to a New York Times article.
  • Advertising Age firmly believes that YouTube is positioning itself to be a “super-bundle,” sitting near the top of the emerging video hierarchy.

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Brand… Performance… Both?

Brand… Performance… Both?

Some 77% of CMOs agree that they need to recommit to brand. But 75% also agree that they need to double down on performance.

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