Third party opt-in email campaigns are considered the most under utilized platforms for lead generation, according to a survey by Advertise.com. Only 20.3% of respondents said they consider it the least used method of lead generation. The survey also found that pay-per-click (PPC) campaigns are considered the most effective method of lead gen, and cold calling the least effective.
Complete responses regarding which lead gen methods are underutilized include:
- 3rd party opt-in email campaigns – 20.3%
- ??? Online display campaigns – 19.1%
- ??? Cold calling – 14.3%
- ??? Trade shows – 13.1%
- ??? Other – 11.3%
- ??? Direct mail campaigns – 10.7%
- ??? PPC search campaigns – 10.1%
When asked whether they have utilized 3rd party opt-in email campaigns either now or in the past, responses included:
No – 64%
Yes – 36%
In response to a question regarding which lead gen method was most effective, 35.9% pointed to PPC campaigns. Full responses include:
- ??? PPC search campaigns – 35.9%
- ??? Online display campaigns – 17.9%
- ??? Other – 13.7%
- ??? 3rd party opt-in email campaigns – 11.3%
- ??? Tradeshows – 7.7%
- ??? Direct mail – 6.5%
- ??? Cold calling – 5.9%
