Half of Parents Say Kids Watch More TV in Summer

August 24, 2011

This article is included in these additional categories:

Broadcast & Cable | Media & Entertainment | Television | Uncategorized

harris-children-media-consumption-during-summer-aug11.gifMany parents of those 17 or younger and living at home say their children consume various types of media more, including watching television and playing video games, during the summer months, according to a Harris Poll/Adweek survey released today. Almost half of parents say their children consume more television (49%) and video games (46%) in the summer, with a quarter saying their children consume much more of these types of media and entertainment during the summer (23% and 24%).

One in six or less say their children consume less of these types of media in the summer (16% and 13%) while three in ten say the amount consumed is neither more nor less in the summer than at other times of the year (29% and 27%).
Increased television viewing was most prevalent in the South and West regions of the US, where 58% and 52% of parents, respectively, said their children were watching more television. 55% and 53% said video game use was up.

In looking at Internet use and watching movies, the survey found similar results — 44%-45% of parents say that their children do more of these activities in the summer, compared to 13% and 14% who say they do less.

harris-parental-modification-of-media-consumption-during-summer-aug11.gifIn general, with school out of session, children have more hours to consume media, but their habits may also be influenced by a few changes in the household. Almost six in ten parents say they loosen the rules during the summer, allowing their kids more freedom (57%) to consume various types of media.

One quarter of parents say they do not loosen media consumption rules in the summer (26%) and fewer say that they do not have any rules for their children’s media consumption at all (17%).

While dads and moms are equally likely to loosen (56% vs. 57%) or not loosen (27% vs. 25%) the rules for their children’s media consumption in the summer, there are noticeable differences by region.

The findings are based on responses of 2,950 U.S. adults surveyed online between August 5 and 9, 2011, by Harris Interactive.

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