Top 10 Online Retailers – Oct 2006

March 7, 2007

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B2B Buyers Report Evaluating More Brands During the Purchase Journey

A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.

Retail Media Budgets Are Growing. Where Are Investments Coming From?

Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.

Insights Professionals Take on More Roles, Report Greater Impact

More insights professionals report leadership in brand management and a direct impact on brand positioning.

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.

Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.

In-House Agencies Now “Firmly Entrenched”

Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Publishers and advertisers each see their own solutions as the best to address the cookieless future.

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.

1 in 4 Adults Have Made A Purchase Based on an Influencer’s Recommendation

Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.

How Many MarTech Solutions?

The number of solutions in the martech landscape has climbed by another 11%.

Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI

71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.

Spending on Data Analytics to Rise as Marketers Report Benefits in Key Use Cases

Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.

Why Do People Listen to Podcasts?

Entertainment and education are the main reasons for tuning in, but diversion is also important.

User-Generated Content, Gaming Continue to be Key Trends for Youth

Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.

Smart TVs Continue Growth Pattern

6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.

Mother’s Day Retail Spending Expected to Hit Another High

Celebrants expect to spend about $274 each on Mother’s Day this year.

4 Points About Marketing-Sales Alignment

While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.