December Spending by Consumers Highest Since ’08

January 7, 2013

This article is included in these additional categories:

Financial Services | Household Income | Uncategorized

Gallup-Consumer-Spending-December-2008-2012-Jan2013Consumers reported spending an average of $83 per day in December in stores, online, and in restaurants (and excluding household bills and a home or car purchase), details Gallup in newly released figures. That’s up almost 10% from December 2011’s daily average spend of $76, and is the highest average December outlay since 2008’s $89. Gallup notes that while average spending hikes are typically driven by higher-income consumers, in December both higher- and lower-income consumers reached their highest average spending totals in at least 4 years.

Specifically, higher-income Americans ($90,000 or more in annual income) reported spending an average of $155 per day, up more than 8% from the previous year ($143), and even up from December 2008’s $137. While lower-income Americans (less than $90,000 annual income) did not spend more than they did in December 2008, their 2012 total of $67 outpaced December spending in 2011 ($64), 2010 ($63), and 2009 ($62).

Gallup cautions that while the uptick in spending is a positive sign, spending patterns this month will be a better indicator of whether or not a trend is emerging.

Other Findings:

  • In December 2012, consumers spent $10 per day more than they did in November ($73), and $12 more than they did on average between January and November ($71).
  • The $83 daily spending average for December marks the highest result since the 2008-2009 recession.

About the Data: Results are based on telephone interviews conducted as part of the Gallup Daily tracking survey Dec. 1-30, 2012, with a random sample of 13,217 adults, aged 18 and older, living in all 50 US states and the District of Columbia, selected using random-digit-dial sampling.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This