1 in 4 Global Ad Dollars Spent by FMCG in Q3 2012

February 1, 2013

This article is included in these additional categories:

Automotive | CPG & FMCG | Financial Services | Media & Entertainment | Pharma & Healthcare | Telecom | Uncategorized

Nielsen-Share-of-Global-Ad-Spend-by-Sector-in-Q32012-Feb2013The fast-moving consumer goods (FMCG) sector accounted for 25.1% of global ad spend in Q3 2012, according to [download page] new data from Nielsen, which previously reported 4.3% year-over-year growth in spending for the quarter. FMCG was by the far the largest sector by ad spend share, trailed by entertainment (11.7%), industry and services (11.2%), and healthcare (9.9%). Nielsen notes that FMCG spend grew by 9.6% in Q3 on the back of increases in food and drink advertising.

Looking at the year-to-date (Q1 through Q3), the data shows that the telecommunications industry grew its advertising outlay most rapidly, by 6.6%. The media (6.1%), automotive (6%) and FMCG (6%) sectors also saw solid growth. By contrast, two of the larger advertising sectors – industry and services and healthcare – kept spending relatively flat, with the former inching up by 0.6% and the latter down slightly by 0.4%.

Other Findings:

  • FMCG advertising in the Middle East and North Africa soared by 41% in Q3.
  • Within the media sector, broadcasters upped their spending by 8.3% in Q3.
  • On a year-to-date basis, Procter & Gamble ranked as the top-spending advertiser, followed by Unilever and L’Oreal.

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