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Tech spending is expected to decrease for back-to-school but increase for back-to-college.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
They each lead all others in one metric.
Marketers are still trying to get a handle on real-time availability of insights.
Skepticism is highest among the youngest adults.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Gen Z wants discounts on necessary products from trustworthy brands.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Adults will spend more time listening to digital audio than watching subscription OTT video.
Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.
The most significant challenge faced by B2B professionals implementing a new CRM is training time.