Select Page

HanapinMktg-PPC-Professionals-Focus-in-2014-Aug2013“2014 will be the Year of Design,” declares Hanapin Marketing as the result of its new survey [pdf] of PPC professionals. The study, fielded among “hundreds of search marketing professionals,” found that 85% will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area. Around 6 in 10 plan to focus more on entering new ad networks. 

Search ad networks appear to have the leg up on social networks when it comes to planned spending increases. 73% plan to spend more on Google AdWords while 55% will spend more on Bing ads. By comparison, 52% will spend more on display networks, and the same proportion plan to hike their spending on Facebook. LinkedIn (26%), Twitter (24%) and other social networks (18%) will get a spending boost from fewer professionals.

In fact, 68% find social ads to be moderate-to-not important. By contrast, 95% say text ads are important or very important, and 64% feel the same way about remarketing.

Overall, 84% are hungry for more spending, saying current levels are still not high enough. 72% of respondents say they plan to increase their PPC spending next year.

Respondents appear to be confident about the state of the market, with 83% saying they feel “good” or “very good.” Nevertheless, their enthusiasm is a little more tempered when compared to last year: 65% feel “good” or “very good” compared to 2012.

About the Data: 63% of respondents have annual PPC budgets of more than $300,000 and 45% have budgets of more than $1 million. 60% are managers or higher with their company.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match

Pin It on Pinterest

Share This