Top US Online Display Advertisers and Ad Publishers in June

August 27, 2008

This article is included in these additional categories:

Uncategorized

Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top display advertiser with 1.7% of views, according to comScore’s Ad Metrix service.

Display Ad Publishers

comscore-online-display-ad-publishers-june-2008.jpg

Fox Interactive Media, the top display ad publishing property in June, served 52.3 billion ad views (15.9% market share), with MySpace.com accounting for 51 billion of those views.

Yahoo Sites, second in total ad views with 34.7 billion (10.5% share), reached 130 million unique individuals with its ads – more people than any other publisher.

AOL LLC ranked third with 19 billion display ads (5.8% share), followed by Microsoft Sites with 15.4 billion (4.7% share), and Google Sites with 5.1 billion (1.5% share).

Display Advertisers

comscore-online-display-advertisers-june-2008.jpg

Microsoft was the top display advertiser in June with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program.

The University of Phoenix ranked second with 4.7 billion, followed by Experian (4 billion), which advertises for a variety of sites, including LowerMyBills.com and FreeCreditReport.com.

United Online (3.9 billion), which owns the heavily advertised Classmates.com, was fourth.

Several communications providers ranked among the top 10, including Verizon with 3.8 billion, AT&T with3.8 billion, Deutsche Telekom (which owns T-Mobile) with 3.6 billion and Vonage with 3.4 billion.

Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This