Tablets Gobble Up 23% of Their Millennials Owners’ Video Viewing Time

May 13, 2013

This article is included in these additional categories:

Boomers & Older | Digital | Mobile Phone | Youth & Gen X

GfK-Tablet-Owners-Video-Viewing-by-Generation-May2013Some tablet owners are spending a significant amount of time watching video on their devices, details GfK in a new data release. According to the study, among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices. Millennial tablet owners are far more engaged with video on their devices than other generations: Gen Xers (born 1965-1976) spend 16% of their video viewing time with them; Baby Boomers (born 1946-1964) spend 11%; and pre-Boomers (born before 1946) spend 6%.

How best to advertise to these tablet owners? The survey results indicate that these video-viewing gadget owners have some strong preferences about how and when they view ads:

  • 82% prefer that all ads appear before content begins;
  • 74% want to be able to select which ads they see; and
  • 71% prefer to see different brands or ads playing in each break.

Tablet video viewers appear to be generally receptive to ads: 80% of those who watched video on their device in the previous 30 days agreed that they would rather see commercials if it keeps access to the content free.

About the Data: The data is derived from a survey of 1,325 tablet owners conducted from September 1-14, 2012.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This