US Advertising Market Sizes by Medium, 2018 v. 2013

June 10, 2014

This article is included in these additional categories:

Digital | Magazines | Media & Entertainment | Newspapers | Out-of-Home | Radio | Spending & Spenders | TV Advertising

PwC-US-Ad-Media-Market-Sizes-2013-v-2018-June2014

Source: PricewaterhouseCoopers (PwC)

Notes: TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues. But internet advertising revenues are growing quickly and will begin to challenge TV’s supremacy, rising by more than 50% between 2013 ($42.8 billion) and 2018 ($65.9 billion). By 2018, the newspaper ad market ($16.6 billion) will have shrunk to the point where it will be smaller than the radio and consumer magazine publishing advertising markets, per the PwC forecast.

Related: US Traditional Media Media Outlook, 2013-2018

Note: A previous version of this chart listed the consumer magazine publishing advertising market size as being $17.8 billion in 2018. The chart has since been corrected to reflect the forecast value of $17 billion.

Chart-Library-Ad-1

Explore More Articles.

Which Skills Are Important in RevOps?

Which Skills Are Important in RevOps?

9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This