How expensive is it to advertise during “Sunday Night Football”? About $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games, says Adweek in a new survey of media buyers. “Sunday Night Football” (SNF) has been the most expensive for at least a couple of years (see here and here), and the price tag keeps going up. Following SNF is CBS’ “The Big Bang Theory,” which now draws $326,260 per 30-second spot, an 18% jump from last year’s $275,573.
The CBS hit ranks ahead of NBC’s “The Voice” ($264,575 for the Monday night broadcast), ABC’s “Modern Family” ($257,435) and Fox’s “The Simpsons” ($256,963) in terms of pricing.
Other findings from the survey include:
- At “just” $139,120 per spot, Fox’s “Sleepy Hollow” being dubbed the biggest bargain by Adweek, given the 25.1 million viewers its premiere boasted;
- Among new series, CBS’s premieres averaging the highest price tags, led by “The Crazy Ones” ($175,200), which is the priciest new comedy;
- NBC’s “The Blacklist” being the most expensive new series to advertise during, at $198,667 a pop; and
- A lack of competition in the singing competitions: “The Voice” ($264,575) on Monday easily bests “The X-Factor” on Wednesday ($112,675), not surprising given their ratings differences.
