Source: BrandZ
Notes: Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion. Google overtook Apple, which saw its brand value drop by 20% to roughly $148 billion, one of only 18 brands in the top 100 to lose value. IBM (#3) and McDonald’s (#5) remained in the top 5 this year, while Microsoft jumped 3 positions to the #4 rank by virtue of a 29% increase in brand value. Amazon rose 4 spots to crack the top 10, the first retailer to do so, with its 41% increase in value matched by Visa (#7). Social networks had a strong year, with Twitter (#71) and LinkedIn (#79) in the top 100 for the first time and #21 Facebook’s value growing by 68%.
Overall, the top 100’s brand value grew by 12% year-over-year and has doubled since 2006. Each of the top 10 brands is based in the US.
Related: Top Global Brands of 2013
About the Data: The BrandZ study methodology can be accessed here.
